World of Warcraft is definitely getting an in-game store

It’s not that big of a change, if you think about it. World of Warcraft has been playing around with microtransactions for quite some time, starting with the infamous sparkle pony, so it seemed only a matter of time until Blizzard moved past the rather archaic web interface. Community manager Bashiok has now confirmed that there is an in-game store coming, although the company is still determining exactly what will…

07/30/2013
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WoW looks to the future as Blizzard stocks surge

Blizzard might be weathering the sting of a 600,000 subscriber loss in World of Warcraft this quarter, but the studio’s separation from Vivendi could be the salve to soothe the hurt. Following the news that Activision Blizzard is buying back shares to take away Vivendi’s controlling stake, stocks have surged 18% in pre-market trading this morning. Baird Analyst Colin Sebastian says this is nothing but good news: “This looks like…

07/30/2013
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